The South African Media Waltz: My Favorite Four Steps


Studying communications at California Lutheran University has prepared me to be media literate.

I learned the dance and tricks of advertising and marketing firms in America and could withstand the wooing of brands claiming to give me everything I want with a simple swipe of a credit card. After being taught the dance, and the importance of not falling for the romance of marketed desire and greed, I have come to love my new dance partner: South African media.

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